Our Story

Kiddie Kapital is an idea that I pitched while taking an entrepreneurship class during business school.   At the time, my kids, ages 10, 7 and 5 were using another chore tracking app because I wanted to both encourage my  kids to help clean up around the house as well as I wanted to teach my kids the value of hard work.  Most apps I knew of allowed users to track chores, while others also provided debit cards.  But I often found myself trying to explain simple financial and economic concepts to my kids as they used the other apps.   

For example, one day while I was walking through the mall with my 5 year old son, as he looked around at some of the store signs, he asked me, “Daddy, what does 30 off mean?”. Another example, while allowing my son to buy stuff with his chore money at a gas station, my son asked “What’s 2 for 1 mean?”.  As I struggled to figure out how to break down these mathematical concepts in a way my 5 year old son could understand, I realized there was a gap in the chore tracking app offerings.

These interactions with my son lead me to pitch a business idea during one of my MBA classes on entrepreneurship.  During the course, my cohorts were instructed to vote for the winning pitch by placing bets on which venture they would most likely invest their money.  Kiddie Kapital's pitch overwhelmingly was given the most bets indicating it had the greatest potential of being a success.

Also attending the class were Drew Praster, David Deberry and Pamela Truesdale who later agreed to be a part of the team that would put together a business plan and financial model in preparation to pitch the idea to a panel of entrepreneurs and investors.   We set out to develop a prototype of the chore tracking app to help demonstrate the concept.

In a subsequent entrepreneurship class called Launch, taught by the same professor, students paired up with advisors and coaches. The company was officially incorporated and the team launched a beta version of Kiddie Kapital.